Heirloom is a company that assists with legal matters related to wills, offering an online will service targeted at a younger demographic. As part of the branding and marketing process, a new visual language was developed to address a serious topic with a friendly and accessible approach. I designed a comprehensive campaign that includes a newsletter to engage clients and provide educational content, visually compelling social media banners, custom badges for a convention to enhance the attendee experience, and a sleek, branded bag to further establish a cohesive and memorable brand identity across all touchpoints.